New media, old media, newspapers, media moguls, barons....................the comments abound about newspapers, news radio and TV and new media outlets, especially today.
Australia, like a few other countries, has a publicly supported [ie taxpayers monies] national broadcaster, the ABC. It is 77 years old and seems to be slowly reviving, not atrophying from old age..........it is about renewal. That is the buzz word.
But as for most organisations ,without internal renewal, or even a bit of external re- modelling, they do wither.
The article penned by Mark Scott, the Managing Director of the ABC in October 2009 is a very interesting take on the national broadcaster, and the media landscape of the future and along the way, taking a deft dig at those media organisations who want to charge for content. Read Murdoch!
If you are interested in media futures read it here:
http://www.abc.net.au/unleashed/stories/s2714143.htm
I think it is, at worst, interesting. At best..........an exciting media future.
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1 comment:
Peter,
Thanks for posting this interesting link about the future of the media. I realize there are so many changes, also in the book publishing world. Publishers have used the same principles for the past 50 years and so, we do need a change. I just returned from Naples, Florida, the new place I;ve fallen in loe with.
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